LOS ANGELES, November 1, 2011 — Playboy Enterprises, Inc. (PEI) and Manwin today announced that they have closed their deal relating to PEI's television and digital businesses.
Under the label Playboy Plus Entertainment, Manwin will manage PEI's online branded assets and is licensed to run Playboy TV worldwide. Playboy Plus Entertainment will operate television, radio and online out of Los Angeles, London and Montreal. In addition, Manwin has acquired PEI's non-branded adult television and online assets.
As previously announced, PEI will collaborate with Manwin's Playboy Plus Entertainment on content creation and brand management oversight, and PEI will continue to manage its social media platforms, new digital ventures business, and Alta Loma Entertainment.
"Manwin is a strong and experienced partner, and has the expertise needed to maximize the value of Playboy's TV and online businesses," said Scott Flanders, CEO, Playboy Enterprises, Inc. “Their proven success in the marketplace is key to helping us better leverage growth opportunities that will ultimately benefit our customers, distributors, advertisers and fans of the Playboy brand."
"Playboy's legacy television and online brands already enjoy global recognition and popularity," said Fabian Thylmann, managing partner, Manwin. “We look forward to helping Playboy maximize its TV footprint and tap into its full online potential."
Manwin's Playboy Plus Entertainment plans to launch a revamped version of www.playboy.com with a massive international campaign, and introduce new content and programming to Playboy TV.
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Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
Manwin is the leading international provider of high-quality adult entertainment, delivered through online, mobile and television media platforms. It is the owner of the largest network of adult websites in the world, with more than 60 million daily visitors. As an uncontested market leader in the online adult entertainment industry, Manwin has developed various in-house technologies with respect to HD video streaming and website optimization, which enables it to compete on a matchless playing field. Based out of Europe, Manwin headquarters are in Luxembourg, with management offices in Hamburg, London, Montreal and Los Angeles.